Brands Are Doing Influencer Marketing Wrong
Video di Riya Upreti su YouTube
Descrizione dell'autore
What does it take to build a ₹10,000 crore brand? This 60-minute Free MBA with Ghazal Alagh is a real-world business masterclass for MBA students, MBA aspirants, entrepreneurs and anyone who wants to understand how successful brands are built. Ghazal Alagh, Co-Founder of Honasa Consumer and the entrepreneur behind Mamaearth, The Derma Co, BBlunt & Aqualogica, breaks down the business lessons that you won't find in a traditional MBA classroom from brand building, D2C business and Product-Market Fit to startup funding, marketing, influencer marketing, hiring and scaling. This conversation offers practical MBA business lessons, entrepreneurship lessons and real-world management insights that students can apply beyond textbooks and case studies. Ghazal reveals how to test a ₹20 lakh business idea with just ₹15,000, find Product-Market Fit before investing heavily, pitch investors, build consumer trust and create a scalable consumer brand. She also shares the mindset behind building 10 brands in 10 years. In this video, you will learn: • Real-world MBA lessons from a successful entrepreneur • How to build and scale a ₹10,000 crore consumer brand • The ₹15,000 product validation strategy • How to find Product-Market Fit before scaling • How to build a D2C brand and consumer business • How to pitch investors and raise startup funding • Marketing and influencer marketing lessons • How to hire and build a high-performance team • Entrepreneurship and leadership lessons for MBA…